Maria specializes in making brands irresistible, and as a strategist, she focuses on how brand amplification leads to sales. In this episode, she reminds marketers that they’re selling to human beings who make decisions emotionally and justify them logically, even in the B2B space.

With Guest Maria Ross:

Founder, Red Slice Marketing and Branding; author of several best-selling books; featured on MSNBC, ABC News, NPR, Forbes.com and more.

Listen to this episode to learn:

Why brand stories need balance between emotion and logic

How a compelling story differentiates you in crowded B2B markets

How to win B2B customers for life

Learn more at https://trueinfluence.com/

Originally published on June 30th, 2020

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