The pandemic expedited the shift to do marketing and sales the way we’ve long talked about, and Tyler calls it a catalyst to make us the best digital marketers and sellers we can be. Now digital can’t just be “part” of your strategy; it has to be front and center. Something as basic as “let’s book a meeting” has a new meaning and new options - and buyers like it. Here’s how to adapt.

With Guest Tyler Lessard:

Vidyard’s VP of Marketing Host of Creating Connections, Chalk Talker, Fearless 50 Marketer

Listen to this episode to learn:

What messages and information lead to creating a ready buyer

How to create self-serve buying experiences in a digital world

What Tyler sees as one of most exciting trends in events right now

Learn more at trueinfluence.com

Originally published on July 2nd, 2020

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