Where are your customers now? It’s time to figure it out and make your plan, says Sonya Pelia. Hear what she’s got to say about B2B demand generation in an unsettled market and why you need to jolt your strategy.

With Guest Sonya Pelia:

B2B SaaS CMO / Startup Mentor: The Alley Tech for Good Digital Accelerator / Game Changer Award 2019

Listen to this episode to learn:

How to stay the course, figure out strategy, and pivot

What to do in demand gen when you’ve lost momentum

How to test and refresh tired nurture campaigns

Learn more at trueinfluence.com

Originally published on July 3rd, 2020.

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