B2B marketing metrics are flawed and can send you running in the wrong direction. Engman says it’s shortsighted to attribute an entire customer journey to that last sign up. Listen as he recommends a more accurate approach. That’s especially serious now, as CMOs pause, shift and cut demand generation budgets.

With Guest Christopher Engman:

CRO/CMO Proof Analytics / Leader in AMMM / Author of “Megadeals”

Listen to this episode to learn:

How click-based attributions may lead to higher acquisition costs

Why last-touch attribution is completely flawed

How to remove the fear of making budget cuts during uncertainty

Learn more at trueinfluence.com/

Originally published on July 7th, 2020.

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