When Tauseef says Marketers and Sales must be “Digital first,” he doesn’t mean email and social media. It’s about creating engaging digital experiences to drive buyer journeys. His company has helped clients pivot with this crisis, modify demand generation and stay focused on the “Why’s.”

With Guest Tauseef Muhammad:

Head Of Mindtree Global Marketing & Demand Generation | Award-winning professional | Tech | ABM | Digital | Brand

Listen to this episode to learn:

How to focus on the “why’s” and maximize growth today

Why Sales and Marketing must be “digital first” for engagement

How to reduce costs, improve throughput with hyper-automation

Learn more at trueinfluence.com/

Originally published on July 10th, 2020.

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