Social media has recognized Ted with awards like #13 on Forbes Top 50 Social Media Power Influencers and #2 on Leadtail Top 25 People Most Mentioned by Digital Marketers. He practices what he preaches -- building enthusiastic, energetic and personal connections. The basis of his philosophy is “Return on Relationship” or ROR. In fact, he wrote the book on it. Learn why he says B2B marketing and sales are missing the big ROR social opportunity.

With Guest Ted Rubin

Photofy CMO | Speaker & Provocateur | Author of “Return on Relationship”

Listen to this episode to learn:

What the “connection economy” means to B2B marketers and sales

How B2B social sharing creates “return on relationship”

Why B2B social engagement is actually easier than in B2C

Learn more at trueinfluence.com

Originally published on July 22nd, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices