Masha brings to the table 15 years of marketing experience and highlights benefits of efficient testing tools and strategy. She says there’s value not only in seeing what’s working, but also knowing where your pain points are. Some of those tools include intent data, and Masha highlights the power it has to help you find your hidden ROI. 

With Guest Masha Finkelstein:

Marketing Technology Innovation and Best Practices at Intuit

Listen to this episode to learn:

How to overcome one of the biggest pain points of tracking marketing touches

How intent data use is a team effort - marketing and sales combined 

Why investing in efficient testing tools and testing strategy pays off

Learn more at trueinfluence.com

Originally published July 28th, 2020.

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