With his impressive track record in media and marketing leadership, Tony has a distinct view of digital transformation’s impact on Sales and Marketing. He believes that digital transformation has lagged in Sales, and even with tools like LinkedIn, B2B sellers struggle with being authentic and prepared to engage. Listen for sound advice on what you need to do to catch up.

With Guest Tony Uphoff:

Thomas President and CEO| College and Board Member | White House Guest Speaker | Frequent News Media Guest

Listen to this episode to learn:

What's the biggest hurdle in B2B social engagement today

Why friction is both the opportunity and the problem

How to create a no-friction zone for Sales communication

Learn more at trueinfluence.com

Originally published June 30th, 2020

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