As a prominent industry analyst and thought leader, Laz brings unparalleled expertise, including eight years as an analyst covering the B2B channel marketplace. His teams have published extensively on channel management, partner recruitment, enablement and lead generation. His goal is transformative frameworks for clients to drive adoption of better channel management practices. Listen to this episode for ideas for your channel programs.

With Guest Laz Gonzales:

Chief Strategy Officer at Zift Solutions

Listen to this episode to learn:

Why data and the correct tools are essential for marketing

Why reassurance for the buyer is key to pipeline acceleration 

How to become a conduit of information in your industry

Learn more at trueinfluence.com

Originally published July 20th, 2020

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