Accelerating Revenue Series

ARS 022: Activating Intent Data for Sales and Marketing Success


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Alex’s career has focused on growth, marketing, brand transformation and change management for top financial organizations and other businesses that support them. In each role, his top concern has been knowing the importance of the consumer's physical and digital journey and experience. He’s helped companies meet their goals by unleashing data-driven technology solutions. Listen to this episode for ideas on how you can do the same.
With Guest Alexander Brockman:
VP of Sales & Marketing at CSG Solutions
Listen to this episode to learn:
How blending data into your strategies takes you from “boiling the ocean” to targeted introductions and conversations 
Why empathy can be tricky and what tactics to use for truly understanding your customers 
What’s your “blue ocean” - your offering and your persona in a changed market
Learn more at trueinfluence.com
Originally published July 20th, 2020
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Accelerating Revenue SeriesBy Anteriad