Accelerating Revenue Series

ARS 023: B2B Engagement: Take Some Risks on Fresh Ideas


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Chris brings a potent combination of chops in Revenue Operations, Growth Marketing and Buyer Enablement. He’s said to provide more free content per day than just about anyone on LinkedIn. Even better, his experience comes from actually trying and doing, not theory. Get ideas on smashing industry norms and how to do things faster, easier and for less money.
With Guest Chris Walker:
CEO @ Refine Labs | B2B Revenue Operations & Growth Marketing
Listen to this episode to learn:
Why marketing “staples” aren’t satisfying and when to take risks on fresh ideas
How to focus on your whole system towards content marketing and thought leadership 
Why revenue matters over leads when deciding internal budget and resources
Learn more at trueinfluence.com
Originally published July 20th, 2020
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Accelerating Revenue SeriesBy Anteriad