Accelerating Revenue Series

ARS 024: Reassessing Marketing Practices for the B2B Marketer


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Deborah helps CEOs grow businesses from the marketing side. Unlike most consulting firms, her CMOs (Chief Marketing Outsiders) embed within the CEO suite to define the vision and turn it into growth. Hear why she’s a believer in keeping strategies actionable and using analytics to jump on areas of slow growth. 
With Guest Deborah Fell:
Area Managing Partner and 
Outsourced CMO | Chief Outsiders
Listen to learn:
Why reassessing your value proposition leads to truly informed actions 
How to pay urgent attention to real-time campaigns -- your competition isn’t sitting still!
What questions should B2B marketers ask of leadership in a downturn
Learn more at trueinfluence.com
Originally published July 20th, 2020
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Accelerating Revenue SeriesBy Anteriad