With his deep background in data and how to use it, Pat is a true “datarista”. His experience includes roles at SalesForce, Jigsaw, Accudata and of course, Datarista, a PaaS for the $18 billion sales and marketing data industry. Watch to learn from an extremely knowledgeable marketer and an expert in database, analytics and modelling.

With Guest Pat Sabatino:

Founder & CEO | Datarista

Watch to learn:

How data development creates new use cases in different systems 

How integrating data into business processes drives revenue through “econometric” personas

Why B2B marketers have shifted from single campaigns to automated drip campaigns and how that affects data 

Learn more at trueinfluence.com

Originally published August 25th, 2020

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