This pretty much sums up Joel: “I help B2B companies convert more visitors into leads and sales with copy that makes apathy impossible.” Apathy will be impossible for you, too, after watching this engaging exchange about case studies. He brings hard-hitting common sense advice that B2B marketers must hear.

With Guest: Joel Klettke

Founder and Partner | Case Study Buddy 

Watch to learn:

Why you need as many case studies as there are pain point objections and funnel outcomes 

The one question to ask after a product purchase and onboarding to best connect with the customer

How a Before, During and After set of questions leads to a stronger story 

Learn more at trueinfluence.com

Originally published August 28th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices