The winner of too many awards to list here, Rick has coached 500+ companies and thousands of B2B salespeople. The “Smarketing Guy” shares his views on rethinking how to market and sell in a virtual climate. (Smarketing integrates sales and marketing processes to drive favorable business outcomes.) But don’t forget about integrating people into that equation. Here’s what B2B companies need to know to pivot from traditional hiring models.

With Guest Rick Lambert:

Founder / CEO - selltoWIN.com & IN2communications.com

Watch to learn:

The right questions for interviewing candidates today

What new hires should do in the first quarter of the job

Tips for communicating virtually with new hires

Learn more at trueinfluence.com

Originally published September 25th, 2020

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