The winner of too many awards to list here, Rick has coached 500+ companies and thousands of B2B salespeople. The “Smarketing Guy” shares his views on rethinking how to market and sell in a virtual climate. (Smarketing integrates sales and marketing processes to drive favorable business outcomes.) But don’t forget about integrating people into that equation. Here’s what B2B companies need to know to pivot from traditional hiring models.

With Guest Rick Lambert:

Founder / CEO - selltoWIN.com & IN2communications.com

Watch to learn:

How integrating LinkedIn into the sales process opens up potential opportunities

How to succeed with personal branding on LinkedIn 

How to make virtual sales call more engaging and effective

Learn more at trueinfluence.com

Originally published October 27th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices