Art Director Gail Anderson of advertising agency SpotCo brings her passion for graphic design to create visual identities for theatrical works. Anderson traces her career from the School of Visual Arts to the Boston Globe to Rolling Stone and now Broadway. She explains how many designs are created in the limited time leading up to a production, sometimes before the show is fully formed. Examples shown include "Come Fly Away", "A Behanding in Spokane", the revival of "Hair", and the new revival of "La Cage Aux Folles". A show's poster artwork is spun off into many mediums including print ads, marquees, billboards, bus ads, and television commercials.