In this exclusive interview with Lydia Smith find out about the confluence of Web 3 and traditional art. The non-fungible token has started to reveal its utility. In the entertainment world, NFTs give creators new ways to interact with their audiences, raise money, create new distribution windows, and turn all of it into a proof of concept to sell their movies and TV shows. 

That said, plenty of smart people still don’t know what they are.   Even Hollywood, usually behind the curve on consumer technology, is starting to catch up: A while back, Disney promoted an executive to lead “Next Generation Storytelling and Consumer Experiences,” while Reese Witherspoon’s Hello Sunshine signed a partnership with NFT collective World of Women to turn its characters into movies and TV shows. 

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