We discuss: the value of a signature, cult of personality, branding, marketing, creating a buzz, the important of knowing your worth, and knowing your market.

People + Places Mentioned:

Billy the Brush – https://www.instagram.com/billy_mumford_art

Shani Struthers – https://www.shanistruthers.com

Peter James – https://www.peterjames.com

Joe Wicks – https://www.thebodycoach.com

VICE video – https://www.youtube.com/watch?v=I8WupeLTxow

Tyson Fury – https://www.instagram.com/gypsyking101

Helena Bonham Carter

Johnny Depp

Tim Burton

https://www.davidhentyart.co.uk

Audio editing by Jakub Černý

Music by Peat Biby

Supported in part by: EEA Grants from Iceland, Liechtenstein + Norway – https://eeagrants.org

And we appreciate the assistance of our partners in this project: Hunt Kastner – https://huntkastner.com + Kunstsentrene i Norge – https://www.kunstsentrene.no

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