Art of The Pivot

Episode 25 . Join us as we travel down to Southern California to sit down with notorious brothers, Bill and Jeff from @beardbros_pharms. . We discuss the journey of them heading the call of cannabis and traveling across the country in pursuit of a dream built on determination and grit. . Their strategic decision making has been based on a long-term. big picture vision with the idea that "outlaws always find a way." Its hard to find two men more laser focused on achieving their goal at any cost. . Bill reminds us that there is no Standard Operating Procedures (SOP) for Cannabis Culture. This culture is not learned inside a master-mind or keynote speech. This grassroots culture is learned through pain, sacrifice and failure. . We sit down and discuss the current medical system, big-pharma, lobbying, taxes, policies and the systemic issue of battling corporations who are pushing profits. . The Beard Bro's lay out a powerful message of understanding the power of branding in today's market, as well as properly relaying that same passion and ethos to patients/consumer. Bill and Jeff also give us their prediction for what the future holds with federal legalization across the country. . This is an absolute must listen for anyone inside the cannabis space. I couldn't be more proud to call these men some of my closest friends, and it has been an absolute honor to watch their journey over the years. . As you listen to this captivating episode, I believe you will be hearing who will become two of the most influential voices in cannabis over the next decade. . Art of The Pivot . Mastered and Produced by @beatsbycanna . Content Provided by @Dirt.MD & @trinitysungrown