Back in the sixties, the ad launched with the three-martini lunch... and the client's rather large budget. The account executive and creative director hobbled back with their marching orders - to create a campaign - print, TV and direct mail. I review pre- and post- Madison Avenue communications in this rather informative podcast. The lush and lavish poster played its persuasive role as well. Billboards were economy of scale as you rode down the thoroughfare. And the stat camera took up a whole darkroom. Act now you're guaranteed an entertaining journey through one of America's biggest industries... HURRY IN!... supplies are limited.