While more and more customer interactions are taking place via Twitter, Facebook, text messages and other forms, most of the important interactions still take place in email. And in many instances information in those emails is overlooked – information that could provide important insight that doesn’t come from human eyeballs.

Art Papas, founder and CEO of Bullhorn CRM, discusses how email analytics can help find those insights that can drive real engagement opportunities and help you stay on top of what’s important to customers and prospects.