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In this segment of "Notorious Mass Effect," Analytic Dreamz dives into Artemas’ "Southbound," released February 14, 2025. The Oxfordshire artist’s lead single from Pretty blends dark pop and alt-R&B, hitting #4 on the UK Singles Chart and #29 on the Billboard Hot 100. With 25M Spotify streams by March 20, boosted by TikTok’s 3M teaser views and a 20% Netflix spike from Dark Horizons, Analytic Dreamz analyzes its sales milestones, critical praise as a “moody masterpiece,” and global reach, solidifying Artemas’ rising star status.

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