Consistently, specifically and methodically articulating the value of advice is crucial for initial and ongoing engagements with Advice Clients. For Certainty Advice where value is what the client seeks rather than what an adviser provides, advisory teams need to be aware the 'shift' in support for client value to be realised. This Roundtable discusses how firms using Certainty Advice are articulating and positioning their advice on the three advisory roles or money, advice and planning.