In this episode, Kyle Spyrides chats with Janeen Vosper about the importance of clear messaging in business. They explore how to effectively market oneself, break through the noise, and maintain focus while balancing multiple roles. Janeen shares valuable frameworks and insights on continuous learning and the necessity of sales skills.

(0:00) Introduction of guest Janeen Vosper

(0:20) Discussion on business focus and marketing

(1:19) Importance of clear messaging in business

(2:05) The most common question in business: How to talk about oneself

(5:21) Breaking through the noise to grab attention

(7:05) Specificity in messaging to avoid missing everyone

(9:11) Framework for clear messaging: Help, problem, result

(11:18) Recognizing the need for marketing and sales skills

(18:09) The value of direct coaching and training

(24:44) Continuous learning and adapting in business

(30:00) Balancing multiple roles and maintaining focus