In the third edition of the Culture Next Conference, one of the five topics we explored on stage was Artificial Creativity. I shared the stage with Sebastian Strasser, one of the world’s most awarded film directors. Sebastian recently directed Vodafone’s global image campaign, Rhythm of Life, which was entirely AI-generated. We discussed the role of a film director when an ad is 100% AI-generated, what developments in generative AI mean for advertising, and the limits, benefits, and future of filmmaking with AI.

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