Let’s tell you now about a study by the Stellenbosch Business School that has shown that an Artificial Intelligence coach is just as effective as a human coach. The research showed that the chatbot Vici helped users to achieve their goals at double the rate of a control group attempting to reach their goals on their own. To explain how this works and why the researchers decided to look into it, we are joined on the line by..

 

Guest: Dr Nicky Terblanche – Head of the MPHil Management Coaching programme at the University of Stellenbosch Business School