In this episode of 87:60, BJ Kito sits down with James Dowd, Chief Operations Officer and Chief Creative Officer at Rebellion Group, to talk about AI’s impact on jobs and innovation, brand integrity, and future strategy. They highlight the current state of AI adoption in workplaces, the importance of brands focusing on humanity, and the nuances required for a successful business to succeed. The conversation explores Agent XQ (an internal project developed to move beyond generic output), machine learning vs. artificial intelligence, and the factors required to move forward in an AI-saturated environment.