In this episode, Greg Potter interviews Domenic Colasante, CEO and a founding member of 2X—a pioneering offshore B2B (business-to-business) marketing firm. Before founding 2X, Domenic held several marketing leadership positions with SAP, Siemens, and WGroup. He is also a Widener Board of Trustees member and an alumnus. Greg and Domenic discuss artificial intelligence (AI), especially how it benefits the marketing industry, ethical concerns surrounding AI-generated works, AI's possible impacts on jobs, and how Widener is integrating AI into its curricula. Greg is the associate vice president of University Relations at Widener University.