Floor is Rising

Artist – 9/x – RubenFro – VFX master


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RubenFro

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Time Stamps

[0:58 – 1:23] Ruben’s first experience with NFTs was March 2021. He was working on the @pussyrrriot music video Panic Attack and they released an NFT collectible of the music video divided into four parts.

[1:32 – 1:48] Ruben is Italian and moved to Tokyo 15 years ago to work in software development and was doing that until 2 years ago.

[1:53 – 3:10] Ruben has always been fascinated by interactive installations. Two years ago he went to France to do an installation. Inspiration came from Rhizomatiks and @daitomanabe. Installations work was small but grew. Stopped when the pandemic hit. A year ago started doing more video art, but plans to go back to interactive art. 

[3:14 – 5:47] Ruben discusses his process. He uses @unity for 3d art and started looking into point cloud. He got into using Unity more and going deeper and built his framework with shaders he built in Unity. He uses photogrammetry mixed with 360 photography to capture large areas. This allowed him to move into large areas to record the streets of large cities. He built tools to process footage using his framework and shaders to create the interactive installation.

[6:07 – 8:25] In January 2020 Ruben worked on a project in Vietnam that fascinated him and realized he enjoyed this more than creating apps. He decided to focus on video art and music videos. He then worked with Acronym and @ASUS_ROGNA for short films. He started his visual effects company. He is happy choosing his projects to connect with artists such as Pussy Riot and @DEATHPACT

[8:45 – 10:08] His most recent footage is from Vietnam. He’s more attracted to his footage from Vietnam than his scans from Tokyo. Ruben hasn’t had requests for his videos to be stereotypical Japanese. He’s had freedom to explore and use scans from everywhere. 

[10:44 – 11:50]...

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