Today's episode features a lovely business-centric conversation with Ashley Maietta, a singer and songwriter from Los Angeles. Ashley works in artist management, A&R and publishing, and she has a wealth of knowledge on artist development and marketing for emerging musicians. 

You'll hear us chatting about songwriting and artist development, including her songwriting process, co-writing with others, how to be vulnerable and authentic in a songwriting session, the importance of publishing deals, her involvement with Lullaby Club on Clubhouse, and so much more.

Key moments: 

05:20 - Starting with dancing 

07:35 - What it's like working for a boutique publishing and management company

10:09 - What A&R even means these days

15:36 - Addiction, songwriting, and vulnerability

22:44 - Ashley's songwriting process (with advice from Max Martin)

26:00 - The Triangle of Strengths in a co-writing session

33:06 - 70% Familiar, 30% weird

38:50 - JP Saxe and Lullaby Club

44:20 - Keeping tabs on NFTs and Web3

48:20 - When to sign a publishing deal

Hear the music mentioned in the episode: https://open.spotify.com/playlist/1tHqqvPQ4hIZhErvRxhF2T?si=f4a807cbbf10445e

Follow Ashley on Instagram: https://www.instagram.com/ashleymaietta/

Check out Luci on YouTube: https://www.youtube.com/lovelucimusic

Over on Patreon, Steph is thoughtfully curating a community of financially sound and successful musicians. Check it out at patreon.com/whensongsmeanbusiness

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Learn more about Steph at stephbelcher.com