This is my (Natasha Maidoff) conversation with conceptual artist Meg Cranston, who creates sculptures, paintings and installations with an air of whimsy that often belies the symbolism and deeper implications of the ideas she explores. Her interest lies in the symbiotic relationship between identity and branding. In 1992, she was part of the Helter Skelter exhibition at the Museum of Contemporary Art in Los Angeles. She's shown work in the Venice Biennale, at Art Basel and at museums and prestigious galleries all around the world. Her books include "Hot Pants in a Cold Cold World" and "Good Morning, Evil Genius."