Aru Anavekar, CEO and co-founder of Botsplash, joins the show to provide her insights into communication best practices. We go in depth on how her company improves interactions with consumers by providing a single platform that incorporates text, call, web-chats, and video so that consumers can easily communicate with all parties involved in the sales process. We also discuss the specialization of messaging and how giving customers the ability to choose their communication preference, whether it be text, call, or video, is a key differentiator that all companies in this day and age should be taking advantage of. Aru provides insight into how this software can be utilized as a lead distribution system and also provides great examples of how it can be integrated with various lead management systems. Lastly, Aru announces an exciting new product offering for her platform that will greatly enhance how salespeople communicate with customers going forward.