Arvell Craig, CEO and Founder of Chatbot Funnels, joins the show to provide his insights into chatbots and how this technology has been evolving over the past couple of years. Arvell talks about how a chatbot should be optimized to ensure that your customers have a best-in-class experience using this strategy. Arvell offers his four step process for how you can utilize a chatbot for your company and what things to consider when setting one up. We also discuss how leads that are generated using a chatbot should be managed and Arvell gives his prediction on where he thinks chatbot technology will be in five years.