In this episode of Hiring Chronicles, Charu Malhotra, an EVP and company branding expert with a rich background at top brands like Primark, Ferrero, and Unilever, offers invaluable insights into crafting a compelling EVP to differentiate companies in the competitive landscape. Charu not only delves into defining clear employer brands and leveraging unique selling points but also shares her must-haves and 'demands' for successful recruitment practices. She outlines the importance of setting these standards for attracting and retaining top talent, providing actionable advice for both employers looking to enhance their EVP and candidates seeking the right fit in potential employers.

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