The Next Idea

As jobs go unfilled, organization rebrands construction work to bring in more talent


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The Next Idea Michigan and other states are having an increasingly hard time finding qualified people to work in construction. The perception that construction careers are dirty, hard, and dangerous plays a big part in the labor shortage. Brindley Byrd , executive director of the Michigan Construction Foundation , wants to help people find careers in construction by marketing the Michigan Construction "brand" and connecting people to resources like educational training programs.
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The Next IdeaBy Mark Brush