New Nutrition Business Podcast

As people switch to eggs and protein is it the end of big breakfast cereal brands?


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A fall in the breakfast cereal market in Europe has led to Nestlé closing a factory, with the loss of hundreds of jobs. It's an illustration of what happens when consumer trends reach a tipping point. Rising consumer preferences for eggs, dairy protein and health-centred, small entrepreneurial brands have sealed the fate of traditional breakfast cereals. More in this podcast. 

 

Time: 14 minutes

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New Nutrition Business PodcastBy New Nutrition Business


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