In this episode of As Told By You, Bill sits down with longtime friend and filmmaker Jacob Carter to talk about storytelling, education, filmmaking, and building a creative life with purpose. Jacob shares how he discovered video production in high school, how wedding filmmaking shaped his career, and how he now leads creative projects for the fastest-growing charter school district in South Carolina. The conversation dives into legacy, emotion, relationships, and the power of stories to move people to action. Topics Covered -Why storytelling matters for any organization -How emotion creates connection and action -Jacob’s work with the Charter Institute at Erskine -Building one of the most extensive communications teams in education -How Jacob first got into filmmaking -Shooting his first wedding in 2008 -Early internships and documentary work -Living in a Halfway House to mentor men while making films -Meeting his wife and growing a wedding business together -Running a creative business as a couple -The challenge and reward of long term client relationships -Legacy, weddings, and why these stories matter If you enjoy conversations with filmmakers, storytellers, and creative leaders, subscribe for more episodes of As Told By You