What Is Your Business Really Worth? | John Barnes on Business Owner Financial Planning In this episode, we’re joined by John Barnes of Pendleton Street Business Advisors—someone we know from the community but haven’t worked with directly, which makes this conversation all the more refreshing. John shares his winding path from banking into business owner advising, how he helps clients treat their businesses like investments—not just jobs—and why the financial future of most entrepreneurs is riding on more than just revenue. We get into: How business owners can plan for the next thing—whether it's retirement, a new venture, or a major life goal. Why your CPA, banker, or attorney may not be asking the right questions. What it means to turn your business from a paycheck into an asset. The surprising truth about what owners really want when they think about exit planning. If you're a founder, business owner, or just someone who keeps wondering what all those acronyms on John's LinkedIn posts mean—this one’s for you.