In this episode, Host Taylor Baker sits down with Asa Dyer, President of OEL Worldwide Industries, to discuss how OEL protects electrical workers through specialized PPE and equipment and how the company is navigating rapid growth driven by electrification, grid constraints, and expanding energy infrastructure.

What You’ll Learn

• Why the market for electrical safety gear is expanding beyond traditional contractors as EVs, renewables, and energy storage scale.
• How protecting workers in and around energized environments requires both specialized products and real-world application knowledge.
• What OEL’s evolution (including a major pivot after the early-2000s downturn) teaches about resilience and reinvention in business.
• How brand storytelling and communicating legacy, purpose, and craftsmanship can unlock growth especially in trade-focused industries.
• How to evaluate “new shiny opportunities” without abandoning the core customers who built the business.
• Why OEL invests in customer service as a trained, technical resource function not just an order-taking operation.
• Where AI can improve workflow and idea development while still preserving the “human touch” in customer relationships.
• What operational constraints look like during rapid growth, from production capacity to the hidden costs of major internal changes like ERP transitions.

Asa’s story highlights a practical, values-driven approach to scaling: stay close to the customer, tell the story behind the work, and build the operational discipline to deliver consistently as demand accelerates. The conversation reinforces that meaningful growth is rarely just about selling more it’s about protecting people, honoring the craft, and strengthening the systems that keep a company dependable under pressure.

To learn more about Asa Dyer and their work, visit oelsales.com