What should homeowners actually know before hiring a roofing contractor?

In this episode of ASAP Unfiltered: Local Spotlight, Tasha sits down with Chevy Rollings, owner of CER Roofing Contractors in the Lake Norman area, to talk about roofing, entrepreneurship, technology, and the reality of building a business in the trades.

Chevy shares the story behind starting CER Roofing Contractors in 2020, what those early years looked like, and some of the biggest lessons he’s learned while growing the company.

They also get into the reputation of the roofing industry—from storm chasers and aggressive sales tactics to helping homeowners understand when they actually need a new roof and when they don’t.

They discuss:

• How Chevy got into the roofing industry
• The story behind CER Roofing Contractors
• What the early years of building the company looked like
• Why the roofing industry sometimes gets a bad reputation
• Red flags to watch for when choosing a roofing contractor
• Signs that don’t necessarily mean you need a new roof
• HAAG-certified storm inspections
• What happens after hail and wind damage
• Navigating the process between homeowners, roofers, and insurance companies
• How CER is incorporating AI into the estimating process
• How AI and technology could change roofing and other skilled trades
• Chevy’s biggest mistakes and lessons as a business owner
• Managing crews and maintaining quality as the company grows
• What entrepreneurship has taught him about himself
• What he wants CER to become over the next five years

Whether you’re a homeowner, business owner, or someone working in the trades, this episode gives you a look behind the scenes at an industry most of us don’t think much about until there’s a problem over our heads.

ASAP Unfiltered: Local Spotlight introduces you to the people behind businesses in our community while sharing the real stories, challenges, and lessons that come with building something from the ground up.

📍 Connect with Chevy Rollings & CER Roofing Contractors

Website:
https://cerroofingcontractors.com/

Email:
[email protected]

Facebook:
https://www.facebook.com/CERroofing/

About ASAP Commercial Doors

ASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.

📞 (704) 668-0988
🌐 https://asapcommercialdoors.com

Follow ASAP Commercial Doors

Instagram:
https://www.instagram.com/asapcommercialdoorservice/

Facebook:
https://www.facebook.com/ASAPCommercialDoors/

LinkedIn:
https://www.linkedin.com/company/asap-door-repair-service-inc/

Keywords:
CER Roofing Contractors, Chevy Rollings, Lake Norman roofing, Lake Norman roofer, roofing contractor, Mooresville NC roofing, roof inspection, storm damage, roofing business, roofing industry, skilled trades, trades business, AI in the trades, local business, Lake Norman small business, entrepreneurship, Local Spotlight, ASAP Unfiltered

What happens when your business grows faster than your systems can keep up?In this episode of ASAP Unfiltered: Local Spotlight, Tasha sits down with Shannon Ruffing, founder of SOLHVER, to talk about what it actually takes to build a business that can scale.After spending years helping grow a trades business from the inside, Shannon took what she learned and turned it into a way to help other business owners strengthen their operations, leadership, systems, and teams.This conversation gets into the problems business owners think they have versus what may actually be holding them back—and what tends to break first when growth starts happening fast.They discuss:- Shannon’s journey to starting SOLHVER- Lessons learned from growing a trades business- Growth vs. successfully scaling a company- What usually breaks first when a company grows quickly- The biggest operational mistakes growing businesses make- What actually creates a strong company culture- Leadership mistakes that impact your people- What business owners wait too long to delegate- What Shannon looks for when evaluating a business- Processes every company should have documented- Mistakes owners make when hiring leaders- Building systems that don’t depend on the owner- What the best-run companies will be doing differently over the next five yearsIf your company is growing—or you’re trying to get it there—this episode is a look at what needs to happen behind the scenes to build a stronger business without creating more chaos along the way.ASAP Unfiltered: Local Spotlight introduces you to the people behind businesses in our community while digging into the real lessons they’ve learned through entrepreneurship, leadership, and growth.📍 Connect with Shannon Ruffing & SOLHVERWebsite:https://solhver.com/LinkedIn:https://www.linkedin.com/company/solhver/About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsInstagram:https://www.instagram.com/asapcommercialdoorservice/Facebook:https://www.facebook.com/ASAPCommercialDoors/LinkedIn:https://www.linkedin.com/company/asap-door-repair-service-inc/Keywords:SOLHVER, Shannon Ruffing, business operations, scaling a business, business growth, leadership, company culture, trades business, business systems, process improvement, entrepreneurship, small business leadership, business consulting, operational efficiency, scaling a trades business, local business spotlight, ASAP Unfiltered

Episode 25 of ASAP Unfiltered: Local Spotlight takes us to Mooresville, NC, with Dr. Austin Buergermeister, owner of Live Well Chiropractic.Dr. Austin has built his practice around helping people move better, recover faster, and get to the root cause of what’s causing pain rather than simply masking the symptoms.Tasha sits down with Dr. Austin to talk about his journey into chiropractic care, why he chose Mooresville to build his practice, and what he’s learned about health, movement, leadership, and business ownership along the way.They discuss:* Why Dr. Austin became a chiropractor* Building Live Well Chiropractic in Mooresville* Treating the root cause instead of chasing symptoms* Common misconceptions about chiropractic care* Everyday habits that can take a toll on your body* Why people tend to wait until they’re hurting to address a problem* Knowing when you shouldn’t just “push through” an injury* Staying healthy and mobile while traveling* Building trust with new patients* The challenges of opening and growing a practice* Lessons in leadership and business ownership* Movement, medication, and taking a more proactive approach to health* Health trends on social media that may not be as healthy as they seemBeyond chiropractic care, this conversation is also about what it takes to build a local business, earn the trust of your community, and create something you believe in.ASAP Unfiltered: Local Spotlight introduces you to the people behind the businesses in our community and shares the stories, lessons, and hard work you don’t always see from the outside.📍 Connect with Live Well Chiropractic & Dr. AustinWebsite:https://livewell-chiropractic.com/Live Well Chiropractic Instagram:https://www.instagram.com/livewellchiropracticpllc/Dr. Austin Instagram:https://www.instagram.com/austinbchiro/Dr. Austin LinkedIn:https://www.linkedin.com/in/dr-austin-buergermeister-522480121/Live Well Chiropractic LinkedIn:https://www.linkedin.com/company/livewellchiropracticpllc/---About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.com---Follow ASAP Commercial DoorsInstagram:https://www.instagram.com/asapcommercialdoorservice/Facebook:https://www.facebook.com/ASAPCommercialDoors/LinkedIn:https://www.linkedin.com/company/asap-door-repair-service-inc/---Keywords:Live Well Chiropractic, Dr. Austin Buergermeister, chiropractor Mooresville NC, Mooresville chiropractor, chiropractic care, Lake Norman chiropractor, Mooresville local business, Lake Norman local business, health and wellness, movement, small business owner, local business spotlight, ASAP Unfiltered

You asked the questions… now we’re answering them. 🎙️This episode of ASAP Unfiltered is a little different. Tasha and Erin sit down for a casual Q&A covering ASAP Commercial Doors, the podcast, behind-the-scenes moments, business, marketing, leadership, and a few questions just for them.No guest. No big topic. Just your questions and our unfiltered answers.If you’ve been following ASAP Commercial Doors or ASAP Unfiltered and wanted to know a little more about the people behind it all, this episode is for you.And if we didn’t answer your question this time, drop it in the comments — we might have to do a Part 2. 👀🎙️ ASAP Unfiltered is where we have real conversations about business, leadership, the trades, and the lessons learned along the way.---About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.com---Follow ASAP Commercial DoorsInstagram:https://www.instagram.com/asapcommercialdoorservice/Facebook:https://www.facebook.com/ASAPCommercialDoors/LinkedIn:https://www.linkedin.com/company/asap-door-repair-service-inc/---Keywords:ASAP Unfiltered, Q&A podcast, Tasha and Erin, ASAP Commercial Doors, behind the scenes, business podcast, leadership, marketing, commercial doors, trades podcast, company culture

What should business owners actually be paying attention to when it comes to AI?In Episode 21 of ASAP Unfiltered Local Spotlight, Tasha sits down with Rachel Di Martino, founder of Hatfield Lange Consulting. After spending more than 25 years in Big 4 consulting and Big Tech, Rachel now helps organizations navigate AI, privacy, compliance, and technology adoption.AI is moving faster than ever, but separating the hype from reality can be difficult. This conversation focuses on practical ways business owners—especially those in the trades—can begin using AI to improve operations, save time, and prepare for what's next.They discuss:Rachel's journey from Big Tech to entrepreneurshipThe biggest surprises of owning a businessLeadership lessons learned along the wayThe biggest challenges business owners are facing todayCommon mistakes companies continue to makeThe biggest misconceptions about AIWhere trades companies should begin using AIHow AI will impact construction, HVAC, plumbing, electrical, and commercial doorsWhether AI will replace jobs or make skilled workers even more valuableBusiness processes every company should consider automatingWhat successful business owners will be doing differently over the next five yearsOne action every business owner can take this week to prepare for the futureWhether you're a contractor, entrepreneur, or business leader, this episode offers practical advice on embracing AI without losing sight of what matters most—your people.🎙️ ASAP Unfiltered Local Spotlight highlights local business leaders who are making an impact in our community while sharing practical insights to help other businesses grow.About Hatfield Lange ConsultingHatfield Lange Consulting helps organizations navigate AI adoption, privacy, compliance, and technology strategy so leaders can confidently prepare for the future.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsInstagram:https://www.instagram.com/asapcommercialdoorservice/Facebook:https://www.facebook.com/ASAPCommercialDoors/LinkedIn:https://www.linkedin.com/company/asap-door-repair-service-inc/Keywords:AI for business, artificial intelligence, business automation, contractor technology, AI in construction, AI for contractors, small business AI, leadership, entrepreneurship, technology adoption, business podcast, Local Spotlight

What does it really take to build a successful local business?In Episode 20 of ASAP Unfiltered our first Local Spotlight episode, Tasha sits down with Donna Houghton, owner of Details for the Home & Boutique and A Styled Collective in the Lake Norman area.Local Spotlight is our series dedicated to highlighting the incredible small businesses that make our community special. We go beyond the storefront to share the stories, challenges, and lessons behind the people who are building businesses right here in our own backyard.Donna opens up about her journey into entrepreneurship, the realities of owning a retail business, and what it takes to create spaces that people love while leading a growing team.They discuss:How Donna got started in the home and boutique industryWhat inspired her to become a business ownerThe biggest misconceptions about owning a boutiqueThe hardest lessons she's learned as an entrepreneurWhat goes on behind the scenes of running a local businessBuilding and leading a strong teamWhy some employees thrive while others don'tHow her leadership style has evolved over the yearsWhy people matter more than productsWhy she chose to build her businesses in the Lake Norman communityWhat makes Details for the Home & Boutique and A Styled Collective uniqueWhether you're an entrepreneur, a small business owner, or simply love supporting local, this episode offers an inside look at the passion, perseverance, and purpose behind one of Lake Norman's favorite local businesses.If you know a local business owner with an inspiring story, let us know in the comments—they might be featured in a future Local Spotlight episode.🎙️ ASAP Unfiltered is where we have real conversations about business, leadership, entrepreneurship, and the people making an impact in our communities.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsInstagram:https://www.instagram.com/asapcommercialdoorservice/Facebook:https://www.facebook.com/ASAPCommercialDoors/LinkedIn:https://www.linkedin.com/company/asap-door-repair-service-inc/Keywords:local spotlight, Lake Norman, Details for the Home & Boutique, A Styled Collective, local business, small business owner, entrepreneurship, women in business, boutique owner, business leadership, community, business podcast

You're putting in the hours… but are you actually making the money you should be?In Episode 19 of ASAP Unfiltered, Tasha sits down with Brittany McKnight, a fractional CFO, to talk about the financial side of running a successful business—and the numbers every business owner should understand.From common financial mistakes to the metrics that separate healthy companies from struggling ones, Brittany shares practical advice that can help business owners make better decisions and build stronger businesses.They discuss:What a fractional CFO actually doesThe biggest financial mistakes business owners makeThe one number every owner should knowHow often you should review your financialsWhat separates financially healthy businesses from struggling onesCommon excuses owners make for avoiding their numbersLessons learned from coaching business owners, including those in the tradesAdvice for owners who feel like they're working hard but not making enough moneyThe one financial focus every business should have over the next yearWhether you're a seasoned entrepreneur or just getting started, this episode will help you understand your business from a financial perspective and make more confident decisions moving forward.🎙️ ASAP Unfiltered is where we have real conversations about business, leadership, entrepreneurship, and the lessons learned along the way.About ASAP Commercial DoorsASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial DoorsInstagram: https://www.instagram.com/asapcommercialdoorservice/Facebook: https://www.facebook.com/ASAPCommercialDoors/LinkedIn: https://www.linkedin.com/company/asap-door-repair-service-inc/Keywords:business finance, fractional CFO, small business finances, business cash flow, financial management, entrepreneur, business growth, business strategy, trades business, leadership, business podcast, financial planning

What happens to leadership as your team grows?In this episode of ASAP Unfiltered, Tasha sits down with Matt Nelson, General Manager of ASAP Commercial Doors' Arizona division, to talk about the realities of leading a growing team, protecting company culture, and staying healthy under pressure.Leadership isn't just about hitting numbers—it's about developing people, making difficult decisions, and creating an environment where great teams can thrive. Matt shares the lessons he's learned while helping grow the Arizona operation and what leadership looks like behind the scenes.They discuss:* How leadership changes as a company grows* What company culture really means* Protecting culture while scaling a team* The types of people who thrive—and struggle—in a growing organization* Leadership lessons learned the hard way* Managing pressure as a leader* Why fitness and personal health impact leadership* Advice for anyone stepping into a leadership role for the first timeWhether you're leading a team, growing a business, or preparing for your first leadership position, this episode is full of practical insights on building people, maintaining culture, and leading with intention.🎙️ **ASAP Unfiltered** is where we have real conversations about business, leadership, entrepreneurship, and the lessons learned along the way.---**About ASAP Commercial Doors**ASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.com---**Follow ASAP Commercial Doors**Instagram: https://www.instagram.com/asapcommercialdoorservice/Facebook: https://www.facebook.com/ASAPCommercialDoors/LinkedIn: https://www.linkedin.com/company/asap-door-repair-service-inc/---**Keywords:** leadership, company culture, team development, business leadership, management, leadership development, entrepreneurship, business growth, general manager, commercial doors, leadership mindset, team building

What separates a good salesperson from a great one?In this episode of ASAP Unfiltered, Tasha sits down with Bryan Skurka, Sales Manager for ASAP Commercial Doors in Arizona, to talk about sales, leadership, and what it really takes to build high-performing teams.From coaching salespeople to developing future leaders, Bryan shares the lessons he's learned throughout his career and the standards he refuses to compromise on. They dive into what top performers do consistently, how to balance accountability with support, and why developing people is often more challenging—and more rewarding—than simply closing deals.They discuss:* What separates good salespeople from great salespeople* The biggest mistakes salespeople make today* The non-negotiable standards of great sales leadership* How Bryan's leadership style has evolved at ASAP* Developing people vs. closing deals* Balancing accountability with support* What motivates top performers* Leadership lessons learned the hard way* Advice for anyone looking to build a successful career in salesWhether you're in sales, leading a team, or working toward your next leadership role, this episode is packed with practical insights you can apply in any industry.🎙️ ASAP Unfiltered, is where we have real conversations about business, leadership, entrepreneurship, and the lessons learned along the way.---**About ASAP Commercial Doors**ASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona. Our team specializes in storefront doors, overhead doors, automatic doors, and commercial door hardware, helping businesses stay safe, secure, and operational.📞 (704) 668-0988🌐 https://asapcommercialdoors.com---**Follow ASAP Commercial Doors**Instagram: https://www.instagram.com/asapcommercialdoorservice/Facebook: https://www.facebook.com/ASAPCommercialDoors/LinkedIn: https://www.linkedin.com/company/asap-door-repair-service-inc/---Keywords: sales leadership, sales manager, sales career, commercial sales, leadership development, business growth, sales training, top performers, commercial doors, entrepreneur podcast, sales mindset, team development

What's the hardest part of owning a business that no one talks about?In Episode 16 of ASAP Unfiltered, Tasha sits down with Lauren, owner of The Local Salon, to talk about the realities of entrepreneurship, leadership, and the personal growth that comes with building a business.From the early days of starting out to leading a growing team, Lauren shares the challenges, mindset shifts, and habits that have shaped her journey as a business owner.They discuss:• How Lauren got started and what inspired her to take over The Local Salon• The biggest misconceptions about owning a salon• The hardest season of business and the challenges behind the scenes• How her leadership style has evolved over the years• Leading with empathy versus accountability• The personal changes she's made to become a better leader• The role fitness, discipline, and daily habits play in business success• How Arete has influenced her mindset and approach to leadershipWhether you're an entrepreneur, business owner, or someone working toward becoming a stronger leader, this episode is filled with honest conversations and practical lessons you can apply to your own journey.🎙️ **ASAP Unfiltered** is where we have real conversations about business, leadership, entrepreneurship, and the lessons learned along the way.---**About ASAP Commercial Doors**ASAP Commercial Doors provides commercial door repair, installation, and preventative maintenance services across North Carolina and Arizona.📞 (704) 668-0988🌐 https://asapcommercialdoors.comFollow ASAP Commercial Doors:Instagram: @asapcommercialdoorserviceFacebook: ASAP Commercial DoorsLinkedIn: ASAP Commercial Doors**Keywords:** entrepreneurship, business owner, leadership, small business, women in business, salon owner, business growth, leadership development, entrepreneur mindset, fitness and leadership, business podcast