Childhood friends Asher Warr and Robin Faulkner, cofounders of Amarla Hotels, launched their first property in Cartagena in 2018. The 17th-century mansion, a former tobacco factory, celebrates the community via authentic experiences—a pillar of the newly founded  brand. Next came Amarla Casco Viejo, the eight-room boutique that is reimagining Panama’s hospitality scene. The British entrepreneurs are rethinking hospitality by creating hotels centered around what they call a heartfelt hospitality approach—one that transcends the property and immerses visitors into the location.

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