There isn’t a much better introduction to entrepreneurship than being the first intern that Lebron James ever had. Ashlee Ammons holds that title. But, now her title is the founder of Mixtroz. Of course, working under the King James branding machine taught Ashlee all kinds of lessons. Other lessons, like the importance of working hard, she learned from her Mixtroz coffee-founder. Which happens to be her mother. Having spent a significant amount of time in the events industry, Ashlee had spent her fair share of time at mediocre events that left the attendee wanting more. In fact, even for someone as extraverted as Ashlee, the whole networking experience at events seemed forced, or random at best. So, in the way that most founders get started, Ashlee decided to solve her own problem and Mixtroz was created. Mixtroz is a live event networking app that pairs event attendees together based on a variety of factors. Attendees download the app and are then asked to complete a series of questions, chosen by the event host, that are used to recommend someone to network with. In this episode of the SouthFound podcast, Ashlee shares how Mixtroz came to be and the struggles of being a minority startup founder in the South. Plus, we talk about their recent Rise of the Rest win and the way Ashlee crafted her pitch specifically, and brilliantly, to appeal to the judges.