The Wise Consumer

Ashlee Assadi, Founder of Santosha Co., on the journey that led her to founding an all-natural and non-toxic skincare company and the importance of building an awareness around the various ingredients we’re putting in and on our bodies

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“I believe knowledge is definitely power when it comes to the skincare industry. I feel that the more you know about the industry, the more aware you are as to what ingredients are being used in each product, the better off you’ll be.” — Ashlee Assadi

In this episode we cover:

  • The journey that led Ashlee to founding Santosha Co.
  • Her struggle with infertility and PCOS & the lifestyle changes it encouraged her to make 
  • The health benefits of using all-natural and fresh ingredients in skincare products
  • How she and her family grow and sustainably forage 50% of the ingredients used in all her products
  • How her brother Luke, Santosha's Director of Product Development, manages the manufacturing process from plant to bottle (it's a pretty amazing process!)
  • 3 things every consumer should know before making their next skincare purchase
  • The challenges of the start-up life #thestruggleisreal

This was a SUCH a great conversation and truly hope you enjoy it as much as I did. Happy listening! 

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The Wise ConsumerBy Madeleine Wisecup
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