In this episode, Ashleigh Bachert, Executive Director of Discover Fort Smith, shares her journey to Fort Smith and her passion for making the city a vibrant destination. Learn how Ashleigh and her team work to enhance Fort Smith’s economy, promote tourism, and create unforgettable memories for visitors and residents alike. From rebranding to unique community experiences, Ashleigh delves into the city’s rich culture, outdoor adventures, and exciting future projects. Discover why Fort Smith is not just a place to visit but a community to love.