Ashley Balla is a Partner at Halogen Ventures where she co-leads across operations and investments. Since 2017, Balla has played a key role on the Halogen team, working alongside Founding Partner, Jesse Draper to invest in the next generation of billion dollar consumer technology startups founded by women. She met Jesse Draper, Halogen Ventures founder and the rest is history. With a special focus on fintech, future of shopping and Gen Z, she has a passion for sourcing and working with extraordinary entrepreneurs and teams who are innovating and building technology companies that will fundamentally transform the way we live, learn, work, connect, and communicate for generations to come. Follow Alexa here!