In Episode 32 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella are joined by not one but two legendary voices in technical SEO: Ashley Berman Hale, Director of Technical SEO Consulting at Deepcrawl, and Jamie Alberico, JavaScript SEO consultant and founder of Not a Robot.

This episode is less of an interview and more of a roundtable therapy session mixed with sharp SEO insights, hilarious origin stories, mental health advocacy, and a call to make the SEO industry more human—without losing its edge.

🎯 What’s inside: 

• Ashley and Jamie’s unique (and very relatable) paths into SEO—from XML sitemaps to sushi bars
• Why technical SEO is more art than science, and why curiosity is their secret sauce
• A raw discussion about impostor syndrome, burnout, OCD, and staying grounded in this fast-moving field
• Ashley’s rampage of kindness and how Jamie used JavaScript SEO to rebuild dying sites
• The Google IO story that ended in a bathroom stall and taught Jamie how to own the room
• Behind the scenes of the infamous Martin Splitt video—and why representation in tech matters
• Roller derby, lemoncello, and why having hobbies outside the algorithm makes you better at SEO
• How we can push conferences, communities, and hiring practices toward more inclusion and safety
• The power of peer support, honest feedback, and showing up authentically—even when it’s messy

This is the episode to share with anyone who thinks SEO is just about code and rankings. This one is for the people behind the pages.

🔔 Subscribe for bold, unfiltered interviews with the brilliant, kind, and occasionally feral humans driving the SEO industry forward.

Sponsored by Moving Traffic Media

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