Ashley Crowder is the CEO and co-founder of VNTANA, a company focused on interactive hologram technologies and 3D asset conversion for AR, VR, and e-commerce.

After earning a BS in Industrial System Engineering and MS in Engineering Management from USC, Ashley started her career in industrial engineering with a job as an oil refinery planner for BP.

From there, she started VNTANA, which has gone on to work with Adidas, Under Armor, Nike, NBC, Viacom, and many others.

In this conversation, Ashley describes how she exercised her creativity, as side job to her work at BP, by creating light shows for DJs, which ultimately drew her into the world of holograms and spatial computing.

After founding VNTANA, she and her team were finding a lot of success, but there was something even more valuable they’d created. She retells how she came to understand that value and led the company through a pivot to take advantage of this bigger opportunity.

And that opportunity is around creating the digital twins of the products we use every day. Ashley believes AR & VR are going to change every aspect or our lives, and overcoming the challenge of making digital twins is the key to helping unlock that potential.

You can find all of the show notes at thearshow.com.