In this episode we speak with Ashley Fell. She is a social researcher, author, Tedx speaker and director of advisory at the internationally recognised McCrindle Research. A few of Ash's co-written books include: Generation Alpha and Work Well-Being. I am interested in Ash's research based on how to thrive at work, how to communicate and market effectively to the different generations, and how McCrindle has earnt the right to speak at well-respected events world wide.