Go Get It with Rob Butler

Ashley Gorrie: Translating Creativity into Business Strategy


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🎧 Welcome to the Go Get It Podcast! In this episode, host Rob Butler catches up with Ashley Gorrie, CEO and President of Gorrie, a fifth-generation family business founded in 1882. Ashley opens up about steering a 140-year-old design agency through massive industry change, including the hard lessons of COVID and how it pushed the company to expand from building physical retail experiences into full omnichannel, digital, and content solutions. With 20 years at the helm, Ashley shares what it really takes to lead a legacy brand into the future — while staying true to values and balancing life as a mom of three.

âś… Learn:

  • What it means to run a fifth-generation business in today’s market
  • How COVID reshaped Gorrie’s business model and sparked digital expansion
  • Why finding an “office dad or mom” mentor can change your career trajectory
  • The importance of defining values and non-negotiables as a leader
  • How to blend creativity with business strategy to solve complex problems

🚀 You’ll also hear candid insights on balancing family with entrepreneurship, enlisting your kids in the wins and losses, and why Ashley’s real superpower is being a “translator” — turning creativity into practical business outcomes.

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